SAM Logo Text.png

Springfield Avenue is a commercial district nestled within the walking community of Maplewood, while offering a throughway from Newark to Union.  This combination enables a true mix of businesses, activities and energy. You’ll find first-time local merchants alongside specialty destination stores, new developments, national chains and much more.

But wherever you land along the 2.6 mile stretch, you’ll also find that SAM (Springfield Avenue Maplewood) is full of passion and surrounded by the most supportive and invested, diverse communities.  What it comes down to? Well, you’ll find:

Personality for Miles

Springfield Avenue Partnership

The Springfield Avenue Partnership is the district management corporation of the Springfield Avenue Special Improvement District, a self-governed entity that funds itself primarily by a special tax assessment on commercial properties within the improvement district. The Partnership was created by a small group of neighborhood citizens who wanted to revitalize the main shopping corridor in their neighborhood. It has since grown to become 501 (c) (3) non-profit corporation governed by a board of trustees comprised of business and property owners, local residents and municipal officials.





Our vision is to create a stable, diverse, friendly commercial district that provides for the needs of the local community, draws strength from the municipal amenities on Springfield Avenue and brings new visitors into our district.


The Partnership creates, sponsors and coordinates marketing and promotional events for the Springfield Avenue business district. These efforts promote local businesses  and help create a favorable environment for new businesses to locate. We also perform a variety of supplemental services such as  cleaning sidewalks, maintaining an online business directory and database of available commercial space, and assisting with façade renovation projects.



2019 Board of Trustees

Kathy Blair – Business Owner
Irene Langlois – Maplewood Hilton Library Branch Manager 
Sheila Turner-Cartlidge* – Business Owner, Property Owner, Resident
Vic DeLuca – Township, Mayor
Pauline Lacey* – Business Owner
Sonia Viveiros – Township Administrator
Vincent Manno – Business Owner, Property Owner
Jim Nering* – Property Owner
Vanessa Pollock - Resident
Stephanie Scott - Resident
Jane Witkin* – Business Owner, Property Owner, Resident
Norm Woolley – Business Owner, Property Owner
Dani Geraci - Resident
Kim Hammer* - Business Owner
Simone Anthony-Brown - Business Owner
Abby Osula - Business Owner
Daniel Pinto - Business Owner
*Executive Committee Member

Julie Doran, District Manager

P.O. Box 1294




The Partnership was founded in 1996. Through these decades, a group of business owners, residents and township representatives have worked together to improve the business district. While The Partnership is most-known for sponsoring and managing annual events, much more of the Partnership’s work happens behind-the-scenes:

  • As a resource to help businesses (adhere to the design ordinance, navigate town permits and regulations, identify properties available for lease/purchase, find reputable service providers, address questions and concerns)

  • As a unifying body to beautify the avenue with both improvements and daily maintenance

  • As an advocate, every day, lobbying for decisions that will protect or improve the avenue, as a business district, within a neighborhood

  • As a visionary for the avenue… building toward long-term objectives, and leveraging immediate opportunities

2019 Efforts Underway:

  • Recruitment committee founded to focus on efforts to recruit businesses that can both thrive and improve the avenue

  • GFest festival on Springfield Avenue

  • Yale Corner - A new community space to enjoy

  • The SAM Café popping up for a full season

  • More Mural Art along Springfield Ave

  • New Website launching summer 2019

  • Lamppost Banners installed along Springfield Ave



2019 Meeting Dates:

Executive Committee Meetings

January 14*(2nd Mon)
February 4
March 4
April 1
May 6
June 3
July 1
August – No Meeting
September 9* (2nd Mon)
October 7
November 4
December 2
* 1st Monday except where noted due to holiday conflict

Board of Trustee Meetings – Hilton Branch Library

January 28* (4th Mon)
February 25* (4th Mon)
March 18
April 15
May 20
June 17
July 15
August – No Meeting
September 23*(4th Mon)
October 21
November 18
December 16
* 3rd Monday except where noted due to holiday conflict