Springfield Avenue Merchant News for February 23

Windows for Women – March 2026
We are delighted to share that Windows for Women will once again return to merchant windows in Maplewood Village and Springfield Avenue this March, in honor of International Women’s Day (March 8) and Women’s History Month. 

See the participating businesses and artists here

The kickoff celebration is this Thursday, February 26, from 5:45–8:00 PM at The Parlor Room at The Woodland. All are welcome stop by for refreshments and the artist meet and greet.

World Cup 2026 – NJ/NY Region
As you know, the NY/NJ region is gearing up for the 2026 World Cup. As excitement builds over the coming months, SAM and the Township would love to help businesses promote World Cup tie-in events.

Examples of events could include:
- Game-watching parties or extended hours for match days
- Country-themed specials (food, drinks, retail displays)
- Window decorations celebrating participating nations
- Limited-edition merchandise or small flags
- Family-friendly soccer-themed activities or giveaways

If you’re planning something, big or small, please let me know. I would love to help share it through our marketing and the Township has offered to create a World Cup Township landing page on their website to share World Cup related events all over town. Looking forward to hearing your ideas and working together to make the most of this exciting opportunity for our business district.

The remaining qualifying matches will be played in March: (schedule here)
The World Cup itself runs from mid-June to mid-July and the majority of the games will be show on network TV (FOX) so no special TV package is needed. (schedule here)